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Gurí Gurú
Branding & Illustration
We exist to empower children to express themselves.
It seems to be in fashion for all brands to have a manifesto. But at Guri Guru, we don't want to create fashion or manifestos. We exist so that those who can express themselves are the children. So that no one tells them how to wear a garment, so that it is neither right nor wrong. So that all times are respected and all forms are valued. To make things easier. To play more and judge less. So that colors stop being a norm. So that we are not bound by seams.
Pame and Mona, the owners of Guri Guru, invited me to join their team. They were looking for someone to collaborate closely with them in creating their products from scratch, including everything from branding to clothing. Inspired by Bauhaus principles, we used primary colors and simple shapes to craft our designs. We focused on every detail, ensuring the brand was specifically for children and keeping them at the heart of every decision. After several months of dedicated effort, we successfully launched the brand.
Nature Collection
As part of the Guri Guru project, I designed a series of t-shirt under the theme "Nature." These illustrations celebrate the simplicity and beauty of the natural world, featuring elements like the ocean, mushrooms, land, and plants. Each design was carefully crafted to capture the essence of these everyday wonders, translating them into simple, yet impactful visuals that resonate with both children and adults alike.
Basics
I also designed a collection of simple t-shirts for Guri Guru, featuring the brand’s logo along with long and short leaf designs. These t-shirts are minimalist yet stylish, incorporating natural elements to maintain the brand’s connection to nature. What makes them special is their versatility—kids can wear and style them in any way they like, making them perfect for everyday wear and self-expression.
Related Work
Check out some of the great projects I've recently done for my glorious clients.