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Santón
Branding & Packaging
Flavor Ambassadors Packaging
Project Overview
Our app was already up and running when we introduced the transformative storytelling circle—the core of our experience. This hour-long, guided, live, video chat session fosters deep connections within ourselves and with others. Initially, women from our community led the circle, but now we're excited to launch the autonomous circle experience. In this version, the circle operates without a guide, utilizing pre-recorded audio that follows a structured format.To complement this new experience, we embarked on a branding refresh aimed at elevating our presence. We understood the importance of consistent branding that seamlessly resonates across all touch points, leaving a lasting impression on our audience.Our branding journey involved creating unique illustrations, some of which were meticulously hand-painted and amazing animations. The result is a powerful and distinctive brand that appeals to both our existing and new users who embrace our concept.
Yoni Circle Story
Yoni Circle began in January 2018 as an in-person experience out of Chloë’s apartment in Venice, California. The core of the experience was a storytelling circle, which is the core of our app today. In April 2020, we launched the Yoni Circle app to our founding members in LA, New York, London, and Capetown. Today, we are a global community across over 2,400 cities and 130 countries.
The Circle Experience
Yoni Circle was live with the transformative Circle —the core of our experience. This hour-long, guided, live, video storytelling session fosters deep connections between women in the Circle. Initially, select women from our community led the Circle experience. As the community grew, we need to find a way to remove the dependance on having to find and train experience guides. We launched autonomous Circle experience where the circle operates without a guide, utilizing pre-recorded audio that follows a structured format.
The Problem
Scalability, efficiency, and consistency.
While the trained Salonnieres led Circles worked for the founding community, it wouldn't be efficient to scale the community and keep the consistency of the Circle experience. (Salonnieres are select community members who help facilitate the Circle experience.)
The Solution
Introducing Autonomous Circles
To address these challenges, we propose the implementation of Autonomous Circles. This innovative solution entails circles operating without a live guide, instead utilizing pre-recorded audio that adheres to a structured format. By adopting this approach, we can achieve the following benefits:.)
Autonomous Process
It was important that we include the community throughout the process and understand what makes the Circle magical and healing. There were concerns regarding losing the personal touch and any solutions potentially being too robotic. The community was involved throughout the research and feedback process, so they are able to contribute to the community and ensure that the magic of Yoni isn't lost.
Some sketch and character explorations
Circle Experience UI/UX
Before enter, check your settings, take a selfie, complete your RTB, enter to the group chat the Lobby Room.
Transitions in Circle
A key aspect is to ensure the experience is easy to follow, providing clear indications of when it is one's turn to speak and maintaining a strong structure that allows everyone to express themselves within designated timeframes. This approach prevents interruptions and enables each participant to have a healing and inspiring experience.
Animated Videos within Circle
New Members
Circle Rules
Storytelling Guidelines
New members see this video when they enter this first Circle (before the lobby). This helps them better understand the Circle flow and Circle tech.
Members see this video at the beginning of every Circle, right before the video chat begins, so Circle rules always stay top of mind.
Members see this video after the intro round and before the prompt meditation, to help ground members into finding a story.
Related Work
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